Ten reasons to hire CDS!

Why choose Comelite Design Studio to create your video?
Video production companies abound in all over the world, but not all companies are created equally, and neither is their work. As a small, methodically growing business, we create hand-crafted videos in collaboration with our customers. Our job is to ensure your message shines in a world of blistering efficiency. Need a Quote?
Ten reasons to hire us:
We are filmmakers at heart, which means we are attentive to every detail of the production process.
We have a fast turnaround time: sometimes within a week.
We are able to maximize any budget and do more with less.
We continuously upgrade our video and camera equipment to keep ahead of industry standards.
We listen to your story like we listen to grandpa’s fireside tales: attentive to every word
We have flexible payment options to fit your timelines and budgets.
We are sculptors of light, alterers of time and honors of sound: all to your liking.
We are organized, personable, and respectful of your time.
If you don’t, THIS guy will come after you!
CDS is a full-service video production company. We started out making short, experimental video (and we continue to do so) but along the way, we discovered that video is a powerful medium to quickly and creatively convey information to a captive audience. Story telling is a huge aspect of who we are as people, it started with cave paintings in Lascaux France, and now the tradition carries on via the wireless, digital signals of streaming videos on the internet; let’s just say we have come a long way!

10 Reasons why you should use an explainer animation videos

 

20 years ago, if you said cartoons were for kids, nobody would’ve argued with you. But things have changed.
Nowadays, they’re not only extremely popular amongst all age groups, but are also used by some of the largest organizations in the world to explain complex issues.
So why are they so popular?
Cause we’re all kids at heart! I know I certainly am!
This is the reason we enjoy watching these 2D or 3D characters or objects moving, talking, or skipping across our smartphone or PC screens.
So, what are the benefits of this creative fun style for your company? Here’s 10.
1 Increase Conversion Rates
2Clarify the Objective of Your Product
3 Generate Increased Interest
4 Rank Better in Google Search
5 Increase Web Traffic
6 Help Your Audience Retain Information
7 Liven Up Your Pitch with a Sense of Humor
8 Grab Audience Attention
9 Easily Shareable
10 Showcase Your Personality


As a person who’s been in the video business for more than 10 years, explainer animations are my favorite. And the best thing about it is that they can be made for any company with any budget.
Add to that these really awesome stats and you’re good to go:
Video on Demand (vod) by consumers is expected to grow double by 2019 (Cisco)
Half of advertisers have reallocated their budget from TV to digital video. (AOL)
By 2019, 80 percent of consumer internet activity will be watching videos. (Cisco)

Why do hotels need video marketing? [Infographic]

Back in 2014, we all heard that 2015 is expected to be the year of video marketing. Now 2015 has passed and marketers have more than ever realized that videos are essential in quickly grabbing busy audiences’ attention.
The hospitality industry is not an exception, but among the main industries that need to promote their service visually. With short eye-catching videos, you can take advantage of this marketing trend in building brand awareness, getting more leads and generating more bookings.
Do you use videos in marketing your hotel? If your answer is no, lend us 5 minutes of your precious time and have a look at the infographic to “Why do hotels need video marketing?

The Power of Video Marketing [Infographic]

Video Marketing is the hottest trend in the online marketing industry. Every day 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years.
Using video is a powerful and cheap way to engage your potential and current audience. This research shows that by simply showcasing your product or service, you will appear more trustworthy to consumers.
But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 64% more likely to buy the product?
How about you? Do you use videos to promote your business? This infographic conveys some reasons why you should

Why Should I Use Video On My Business Website?

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
Here are six reasons why you should use video on your business website:
1. Rank better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
2. Showcase your brand’s personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your
business—and the emotional connection is one of the reasons that keeps customers coming back.
3. Stand out from the competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

• 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
• 65 percent of executives who watch work-related videos visit the business’ website afterwards
• 64 percent of people who visit a business’ website are likely to buy their product after watching a video
• real estate listings that include a video get 403% more inquiries than those without video

But because only half of businesses currently use video in their marketing—a number that is predicted to rise to 64 percent in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.

4. Provide video testimonials

Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.

5. Include mobile users

If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

6. Demonstrate your product

Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use it.
Now that you know the importance of using video on your business website, finding the right company that will guide you along the way is very important step in the process. And before you ask, it is highly not recommended to create your own video, unless you have a background in video production, graphics and sound.
Comelite’s video production specialists have the right equipment and knowledge to produce a high quality video that will be appealing and eye catching to your website visitors. Take a look at our recent projects in our YouTube channel. Finally, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!

Find why video is a vital marketing tool [Infographic]

The video is truly a world of difference as to how you communicate thru your contents with your watchers.
Believing the fact that your content may not have been received and addressed in the form or amount that you had expected; you will have to decide on using other techniques for creating that required marketing engagement. A lively playing media will convey your message clearer in just short minutes. However good your writing, some people find it easier to grasp information visually; others find it easier to listen. It’s a noticeable point that not everyone will read out your typed words.
The safest method is to provide your business message in every possible form so that it can capture the attention of a wider audience. This vital marketing tool can back you up permanently on commercial trends as well as increase your email traffic.
If you had ever wondered how to get the most value from every piece of content you develop; it would surely be by reusing it in a mix of marketing formats. In the world of Internet, there are endless tools such as infographics, videos, webinar recordings and transcripts, podcasts, or long interviews and TV commercials. We’d like you to have our researched information on what benefits a company video delivers so you can always be where your customers go.

How video marketing can help you revolutionize your brand & business

Nearly all of us are involved in at least one type of marketing to enhance our business opportunities and revenue. Marketing in any way for our brand(s), business(es) and even ourselves is considered absolutely crucial in this day and age when people are spending most of their minutes and hours online, and less in real-life relationships. It doesn’t matter if you are involved in smaller or large-scale projects continuing for months and years, marketing is a must for every single person involved in some kind of business. Business development relies extensively on marketing as such efforts place you on the map, if you will, and can even assist you in establishing your business from ground up.
Statistics in 2016 showed no marketing channel is as effective as video marketing, and this is a proven fact. If a picture is equivalent to a thousand words, each video minute has the value of 1.8 million words, meaning video marketing saves you more time and budget in comparison to any other marketing method or campaign even, such as written online ads or old-school written printed text or imagery. This truly makes one think.
Cisco, the world leader in IT, has recently predicted by the year 2019 around 80 percent of all traffic on the internet will consist of streaming video content. This is a whopping increase from 64 percent back in 2014. The simple conclusion here is if you miss the video marketing bandwagon, your competitors will most definitely not, leaving you completely missing out on the very important traffic everyone is thriving for.

Why video marketing?

The reasons are actually countless. Video marketing has the potential to be the ideal platform to showcase what you and your business have to offer. In 2016, it has become cheaper than ever before to produce a video clip for marketing purposes and there is no loss in experimenting with a trial video to see the marvelous end results for yourself. Moreover, individuals and businesses all enjoy more enhanced access to continuously advancing technology such as go pros, drones, cutting edge editing software and video marketing firms with high expertise.

Better in establishing contact

Appealing directly to your target audience is the opportunity provided through creating a video to present the goods and/or services provided by your business. In a written copy it is quite difficult to make contact with your potential consumers with the exact tone that you may be seeking. However, video marketing provides you a medium to produce visual criteria enabling you to talk directly with your intended demographic. Your video clip may use a communication style speaking specifically to a certain age demographic, or a video style appealing to a certain industry you may have in mind to target. This is a truly dynamic method providing possibly the best medium to communicate to your audience face-to-face, if you may.

Providing brand confidence

You have to take into consideration the fact that many consumers are usually skeptical about making large online purchases. Put yourself in their shoes; you would, too. This is usually seen in the 40+ age range, and this concept can be quite challenging if you intend to actually target this market. Above all, consumers are flooded with the names of around 5,000 messages each day involving different brands. Some may have second thoughts on who to trust, and they have the right to, and worse cases involve those who cannot even register amongst all the adverts found on the internet. Good news is available in this regard, as video marketing is capable of assisting in establishing this trust and stand out completely in this field. Video can provide the opportunity to introduce yourself as a legitimate and trustworthy company with real employees involved in selling quality products, and also offering service considered completely exceptional.
With video you are provided the opportunity to remain ahead of the game of all your competition. Making video bring results for you doesn’t depend on what industry you are involved in. Not at all. For example, Fluke Productions is a recording studio located in east London that has launched a YouTube channel dedicated to helping possible clients find the perfect studio that matches their needs. It might not seem as the best video production you have ever seen, but it does remain a very effective tool in raising awareness in their brand.

Further engagements

Any Twitter user knows the value of engagements. Each person have an average of five different social media accounts and actually dedicates as much as two hours each day browsing amongst these mediums. Today’s online users have a very limited attention span, as if there is a biological time limit. This means it is essential to keep your social media completely snappy and right to the point. When 60% of social media audience prefer to watch video rather than read content, why would you not place your precious time and energy developing video marketing criteria? You may not be getting anywhere in regards to engagement with social media posts based on written material. Imagine people scrolling their social media timelines. Rest assured photos and still images of video clips would catch their eyes much easier than plain text. If you are able to one day integrate and embed your marketing videos into these timelines, and even the text of social media posts, this will most definitely increase the web traffic to your desired destinations, and raise awareness regarding your company and brand name.

Final thoughts

To make it clear, you first have to set aside any idea of going viral. 2016 has introduced the right internet marketing tools to allow you to place your video before the right audience, instead of reaching “everyone” out there. Targeted marketing is the key and this concept will allow you to expand the reach of your business instead of just racking up likes and views that may never create any revenue. What counts is how many customers you actually absorb through these videos.

Author:
Paul McNeil is a tech/political analyst, writer & blogger. He blogs at The Huffington Post and TechMoralitics. He can be found on LinkedIn and follow him on Twitter @mcneil_lfc.

Why video is vital?

 

 

 

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, big and small businesses must include it in their internet marketing strategies. As you can see in the infographic, video impacts the psychology of customers and why they do what they do.

Why Simplicity in Video Content Attracts Clients

We all watch videos. Lots and lots of videos (if time allows it). We have all played and then abruptly closed hundreds of videos throughout our lives. We all long for a good story to watch during our busy hours. Since it’s my profession, I’ve thought a lot about why I tend to close so many videos that people have actually put a lot of energy into making. And on the other hand, what is it that not only provokes me to watch a video to the very end but actually brings me to like and share it with others?
Well, there are actually many factors, but one of the most important is simplicity. I can’t stress this enough to my clients. They all come to me with pages of technical content, asking me to include it all in their video. Well, I get bored just reading the stuff, let alone watching it in a video to be. I mean with so many choices out there in online video content, people get bored and distracted really easily. So why would you feed them five minutes of technical words that they can’t begin or don’t care to understand?
Don’t get me wrong, from that company’s point of view, they have a great app with lots of cool technical functions that they want the whole world to know about. But you won’t achieve that by narrating it all in a video even if you add really cool animation. You would just achieve death. I mean a bored to death audience of course.
So the first thing you need is a good content and story. All companies have a story to tell, right? That story usually comes in the form of your clients’ problems and how you want to solve them. That’s always a good start.
So always speak in a language your audience will understand and use humor where possible. Put yourself in your audiences’ shoes and think about what they want to see and how they want to see it. Don’t address all the problems of your audience, which would mean addressing all the functions of your app. Start with one, the most important one, and go from there. Be clever in conveying your message. That usually means using simple language or footage to tell a complicated story.
And in the end, we can learn a lot from the words of a very clever and complicated man when he said, “Simplicity is the ultimate sophistication”. – Leonardo da Vinci
Erin Valdez

The Science Behind Why Video Works

Our experience of the world is perceived 83% with our sense of sight. Hearing ranks next at 11%, and smell, touch, and taste rank 3%, 2%, and 1% respectively.
Think about it: What content would be better structured as an image or a video, rather than a bullet-list?
It’s true that video is an art but first of all it’s a Science. Here’s what you need to know about the science of video:
Video is visually stimulating
Videos are 12 times more likely to be watched than text is to be read. That’s in part because movement is known to grab attention. Paying attention to motion is a skill that humans have always used to survive; it’s part of our DNA.
We pay attention to visuals quickly, too: humans get the sense of a visual scene in less than 1/10 of a second. Imagine how long it would take to describe a scene in text. In fact, take a look at this image from Uberflip, and you’ll see what I mean:
Visuals don’t just make us glance over at them, they make us think about them: 90% of information that’s transmitted to the brain is visual. And when they form a moving scene, you can’t look away!
Did you know that even as far back as 2012, 93% of internal communication professionals believed that video was becoming essential to internal communications? And that sentiment is only growing stronger year after year: video is no longer a nice-to-have for internal communications teams. It’s a must-have.
Video solves an abundant number of challenges that internal communicators face every day. It’s why communicators who are in-the-know make sure to fold their hands and pray for video every night before getting in bed, or wish upon the first star they see, or use the wishbone during the holidays to try to make their video dreams come true.

3 Reasons to Expand Marketing Reach with Video

Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood.
There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy. Thankfully we have so many options available today to help overcome these challenges. The newest smartphones offer 4K video, editing software has become more accessible and easier to use, and you can practice your on-camera skills in social networks like Facebook Live, Snapchat, and Periscope.
So is it really worth putting the time in to overcome these challenges, and how can video help expand your marketing reach?
Mobile Users Actually Like and Share Video Ads!

When a modern consumer wants to learn more about something they desire their first instinct is to reach for a smartphone to get those needs met. Google’s research shows that smartphone users who view videos on their devices are 1.4x more likely to watch ads then those on desktops, and even 1.8x more likely to share them.

Your content is 53x more likely to show up first on Google’s search engine results page, if you have a video embedded on your website page. This is probably the reason Cicsco is predicting that video will make up 69% of all consumer Internet traffic in 2017.
Video Converts More Prospects into Customers!
A simple video on a landing page can increase conversion by 80%. If you use video in email, you can increase your conversion rate up to 300%. What about B2B? 50% of executives look for more information after seeing a product/service in a video, 65% visit the website, and 39% make a call.
I could go on, but for now these 3 simple reasons should be enough to get you excited about how you can expand marketing reach with video. Prospects will actually watch your content, Google will make your content a priority, and video will turn your content into dollars.